Global Gamers
Targeted Millennials for gaming focus groups

Client Type: Market Research Company

Industry: Gaming

Methodology: 3, 2-hour focus groups across the US (Los Angeles and Chicago), UK (London), France (Paris) and Germany (Berlin) among 18-34-year-olds qualified per three gaming segments.

How Fieldcats Helped:

  • Researched and employed gaming-experienced partners to recruit internationally (briefing to ensure recruiting team members in each market had experience playing the specific gaming titles referenced in the screener).
  • Recruited gaming enthusiasts across all international markets.
  • Arrangement of phone and in-person briefings with local, gaming-experienced moderators.
  • Hosted focus groups in upscale facilities across all markets and provided the client with a comprehensive field schedule outlining locations, directions and hotel recommendations for all markets.