Project Management With Curated Offerings and the Ease of a Single Point of Contact
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What Sets Us Apart Is…
Turning Problems Into Opportunities
We translate feasibility feedback into solutions that maintain a study’s integrity and ensure success.
We Stay With You Until the End
Whether it means adding additional recruitment partners, making screener revisions or navigating scope changes, we are committed to offering unparalleled customer service all the way to the end.
We’re An Extension of Your Team
We are happy to white label and act as an extension of your team (e.g., joining team calls as the logistics expert, managing fieldwork during staff PTO or transitions, etc.)
Thorough From the Beginning
Setting a solid foundation is the key to a study’s success! We review study objectives, thoroughly draft and review all screeners and make comprehensive study logistics trackers upfront to ensure we set ourselves up for success from the start.
We’re a One-Stop Shop
We manage several services outside of recruitment including sending calendar invites, setting up platforms and managing all logistical needs of off-site research.
The Work We Do
We are experts in conducting both Qualitative and Quantitative market research across B2C, B2B and pharmaceutical/healthcare sectors. From exploratory feasibility consultations to sharing final deliverables, we will be your guide to finding your audience (and getting every logistical detail set up along the way).
Learn More About the Work We DoSurrounding ourselves with smart people is the secret to our success. Proactive planning and finding efficiencies are our mantras; we integrate seamlessly with your team to deliver a single point of contact for your logistical needs. Let us help prepare you before plunging into an abyss of misallocated resources and time.
Quantitative Research – 20%
Qualitative Research – 80%
Global – 40%
Domestic – 60%
B2B – 30%
Consumer (B2C) – 30%
Pharmaceuticals – 40%
In-Person Research
Ethnos/In-Situ/On-Site – 32%
Shop-Alongs – 17%
Creative Spaces/Alternative Venues – 20%
In-Facility/Central Location (CL) – 23%
Eyetracking – 8%
Virtual Research
IDIs – 40%
Online Groups – 20%
Online Immersions/Journaling – 20%
Mobile Ethnographies – 12%
Other – 3%
The Audience We Recruit
We take pride in being able to reach a truly diverse audience. Whether your study requires diversity of sample or specialized attention to a specific audience, we excel in recruiting everything from niche to GenPop.
Learn More About the Audience We RecruitUS Ethnic/Racial Diversity
Caucasian – 58%
Black/African American – 13%
Hispanic/Latino – 19%
Asian/Asian American – 4%
Native American/Pacific Islander – 2%
Middle Eastern/North African – 2%
Other – 2%
US Geo Diversity
Urban – 46%
Suburban – 43%
Rural – 11%
Global Gender Diversity
Female – 49%
Male – 46%
Other – 5%
Kudos to the ‘Cats:
Client Testimonials
Recent feedback from our amazing clients:
See more case studies and learn more about how we've helpedI know you already know this, but you have built such an outstanding team. Everyone I work with is fantastic. Just wrapping another project with Nicole & Tierney which went so smoothly…nothing slips through the cracks, lovely, responsive people who are so easy to work with. Just a little unsolicited feedback. 🙂
Independent Qualitative Moderator
August, 2024
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Independent Qualitative Moderator
Markets
US (National Mix, Virtual)
Methodology
Webcam Focus Groups via Zoom
Audience
Sports Fans
How Fieldcats Helped
Oversaw the recruitment of fans of specific sports teams in 4 US markets. Demonstrated keen attention to detail and proactivity to ensure successful fieldwork and client satisfaction.
Thank you for a wonderful interview day.
The respondents were top-notch and your efforts to make our pilot day successful were greatly appreciated.
Also, I enjoyed the Evian water and your kind accommodation of my late request.
Associate Director, HHDDA Oncology Insights, Pharmaceutical Company
August 2024
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Pharmaceutical Company
Markets
US/DE/ES/JP
Methodology
Web IDIs via InterVu and In-Person IDIs
Audience
Oncologists, Pulmonologists, and Gynecologists treating various tumor types
How Fieldcats Helped
Managed multiple partners to ensure a successful recruit in all four markets and to ensure that all interviews went smoothly. Paid special attention to in-facility client needs to guarantee a pleasant experience.
We successfully completed our last interview today! Thank you both for all the work you/your teams put into this. I’ve never gone through an online project and had a perfect show rate AND such high-quality respondents. Makes my life as a moderator much easier 😊
Thank you again and I look forward to working with both of you in the future!
Director of Qualitative Insights, Research Agency
July, 2024
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Research Agency
Markets
US (National Mix, Virtual) and LA/Dallas (In-person)
Methodology
Webcam IDIs via Discuss.io and In-home Ethnos
Audience
Users & Non-Users of Digital Wallets
How Fieldcats Helped
Developed a screener from scratch to ensure all specs and targets were met. Managed multiple partners to ensure that both recruitment and fieldwork were carried out smoothly and successfully.
I have nothing but positive things to say. The team was amazing — especially dealing with A LOT of shifts, turns, etc. You were all able to pivot seamlessly, several times. The clients were also very happy and impressed. They were “newbies,” and you were all able to lead them patiently and clearly.
You were so critical in making it a success, from managing constantly pivoting timelines, pulling in the right recruitment partners, and being flexible on platforms/approach- we literally could not have done any of it without your partnership.
SVP Brand Strategy, Brand Agency
August 2024
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Brand Agency
Markets
US
Methodology
Webcam IDIs + Quant Study
Audience
HCPs & Rare Patients
How Fieldcats Helped
Managed multiple partners to ensure that both recruitment and fieldwork were carried out smoothly and successfully. Advised/consulted on mixed methodologies, platforms, and overall "how-to's" and best practices to obtain the best possible outcomes and insights.
Just wanted to extend my thanks for your support on this - it's been super excellent and I’ve really appreciated how proactive you guys have been so thank you. To also share feedback from the moderators, the participants have been excellent, really well recruited, engaged and provided excellent nuggets of insights so even more praise for what could have a been a challenging recruit - again thank you.
Senior Project Manager, Research Agency
June, 2024
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Research Agency
Markets
US (National Mix, Virtual)
Methodology
Qual – Webcam Focus Groups via Zoom
Audience
Teens and Adults who use VR headsets
How Fieldcats Helped
Managed recruitment of teens and adults across the US to participate in online interviews, which successfully helped provide insights into the various ways and reasons for which the participants use VR headsets / virtual reality technology.
Thank you for gathering all the documents/recordings. I also wanted to say thank you for everything and for helping to make things go so smoothly! All the hosts were very helpful and friendly at the facilities (particularly those in Chicago, which our client even commented on), and the fruit/cheese and sweet treats were much appreciated. 😊
Senior Research Analyst, Research Agency
June 2024
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Research Agency
Markets
NYC/Chicago/LA
Methodology
Qual – In-person Focus Groups
Audience
Tech consumers interested in purchasing Smart Glasses and Augmented Reality Glasses
How Fieldcats Helped
Managed multiple partners to secure the recruitment of multiple groups per market of a fairly niche consumer audience. Worked closely on logistics with each market’s research facility to ensure all client needs were met and that all groups ran well.
I love your recruitment update emails SO much - I think I really missed them!!
Research Director, Global Pharmaceutical Research Agency
May 2024
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Global Pharmaceutical Research Agency
Markets
US/UK/DE/FR/ES/JP
Methodology
Qual – Online Pre-task via Recollective (Patients Only) and Webcam IDIs via InterVu
Audience
Ulcerative Colitis (UC) Patients, Crohn’s Disease (CD) Patients, and HCPs who treat UC & CD (including Gastroenterologists, PCPs, and Nurses)
How Fieldcats Helped
Managed multiple partners and logistics across all six markets and delivered clear and efficient status updates. Ensured updates were backed with our clean and organized profile grids, designed to simplify data tracking (e.g., with tabs labeled by market and respondent type, carefully worded column headers, and a tally tab providing a snapshot of recruitment progress overall).
Thank you for being so on top of everything - I can't tell you how amazing it is to work with you! You're SO good at your job! Not sure I've ever worked with a better PM. 🙂 I can't thank you enough for your continued grace, positivity, and professionalism given the madness of this project. We're so lucky to have you as a partner.
Director, Research Agency
June 2024
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Research Agency
Markets
US/CA/ES/UK/FR/IT/DE/JP
Methodology
Qual – Virtual IDIs via Discuss.io and Zoom
Audience
Generalized Myasthenia Gravis (gMG) Patients, Chronic Inflammatory Demyelinating Polyneuropathy (CIDP) Patients, and HCPs (including Neurologists, Hematologists, and NP/PAs) who treat gMG, CIDP, and Primary Immune Thrombocytopenia (ITP)
How Fieldcats Helped
Managed multiple partners across 8 markets to ensure the successful recruitment of multiple HCP and Patient types in each market. Expertly handled multiple logistical aspects of the study, including the consistent delivery of comprehensive status updates and profile grids, as well as hosting the HCP interviews, ensuring that all technical aspects were executed properly, such as live simultaneous translation and swift delivery of OUS video recordings overlayed with English audio.
Thank you! You all did such great work on this project and we have a very happy client.
Independent Qualitative Moderator
February 2024
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Independent Qualitative Moderator
Markets
US (National Mix, Virtual)
Methodology
Qual – Webcam IDIs via Zoom
Audience
K-12 Teachers
How Fieldcats Helped
Managed recruitment of teachers across a mix of grades, tenures, school types, brands of educational resources used, and levels of experience utilizing AI technology in the classroom. Due to the relatively recent adoption of AI in the education industry and the multitude of mixes required across the sample, this was quite a challenging recruit! Our diligent efforts in field management helped make a fairly complex study seem easy.
Also wanted to say I really appreciated your overall snapshot of latest progress in initial email this AM – clear and crisp, which made Katherine’s and my job easier – thanks! 😊
Associate Director, Research Agency
February 2024
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Research Agency
Markets
US (National Mix, Virtual)
Methodology
Qual – Webcam IDIs via Zoom
Audience
HVAC & Plumbing Equipment Experts
How Fieldcats Helped
Managed recruitment of multiple audiences from multiple sources (database and client list) to ensure representation from a wide array of segments (e.g., contractor vs. distributor/wholesaler, single-trade vs. multi-trade, loyalty program member vs. non-member). Provided thorough and efficient status updates with well-outlined summaries and tally tables to paint a clear picture of progress.
You guys are amazing, whole team did a fantastic job on this! You were all so flexible. Great Project Management! Very happy to work together again! OVERALL TEAM – AMAZING JOB!!!!!!! THANK YOU FOR ALL YOUR HARD WORK!!!!!
Founding Partner, Global Pharmaceutical Research Firm
December 2023
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Global Pharmaceutical Research Firm
Markets
US (National Mix)
Methodology
Qual - Webcam IDIs via InterVu
Audience
Consumers with and without risk factors
How Fieldcats Helped
Respondents were recruited utilizing a typing tool for segmentation. Ensured seamless project management by keeping a close eye on the segment quotas.
I wanted to send a note thanking you all for an outstanding job on the global BMS study. You played your part so beautifully - Jarene with very smooth and proactive recruitment! The client is full of praise for us and looking forward to the next project. I know it was a lot of work and want to thank you all.
Founding Partner, Global Pharmaceutical Research Firm
September 2023
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Global Pharmaceutical Research Firm
Markets
US/DE/JP/CA/UK/FR
Methodology
Qual - Webcam IDIs via InterVu
Audience
Cardiologists and KOLs
How Fieldcats Helped
Managed multiple partners and logistics across all markets and phases, including moderator deliverables, debriefs, AE reporting/training tracking, and target list/TPA management. Executed the study based on specific client needs for each market (especially the UK) and respondent segment, keeping track as changes were made mid-stream and making the process seamless for the client.
We had a great call. They were blown away by your screener, guys - said it was the best they’ve ever seen. 🙂 Thanks for making us shine!!!!
Independent Qualitative Moderator
December 2023
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Independent Qualitative Moderator
Markets
Chicago (In Person) & US (National Mix, Virtual)
Methodology
Qual - Shop Alongs & Online Focus Groups via Zoom
Audience
Premium Chocolate Consumers
How Fieldcats Helped
Designed detailed screener to include multiple criteria including attitudinal segmentation. Screener development involved aggregating specs and requests across multiple sources to form one cohesive document.
Thank you for the great work! Our client at Meta is very happy so I anticipate more work with her in the future.
Managing Partner, Global Research Firm
December 2023
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Global Research Firm
Markets
US (National Mix)
Methodology
Qual - Online IDIs via Zoom
Audience
Parents and Kids who use Social Media
How Fieldcats Helped
Large sample size with challenging quotas and multiple tasks (re-screen, tech checks, pre-task) for respondents to participate in. Worked closely with partners to ensure a smooth process across all touchpoints.
I just started updating the deck based on your feedback. Can I just tell you that your attention to detail is AMAZING!
Director of Quantitative Research, Global Pharmaceutical Research Firm
January 2024
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Global Pharmaceutical Research Firm
Markets
US (National Mix)
Methodology
Quant - 20-Min Survey
Audience
Hematologists (incl. Hem-Oncs and Ped Hem-Oncs too), Ophthalmologists (incl. Ped Ophthal. too), and Pediatricians; Mix of those aware and unaware of plasminogen deficiency type 1 (PLGD-1)
How Fieldcats Helped
Performed quality check on the data included in the final report against the data tables to ensure values were present and accurate and that proper statistical significance was flagged when applicable.
Thanks for being a rockstar on this project, and always.
Independent Qualitative Moderator
December 2023
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Independent Qualitative Moderator
Markets
US (National Mix)
Methodology
Qual - Online Focus Groups via Zoom
Audience
Premium Spirits Drinkers
How Fieldcats Helped
After designing a screener to target high-end spirit drinkers with many demographic quotas (to ensure a vast demographic diversity), the study objectives pivoted slightly which involved quick-turn revisions and recruitment adjustments (just days before the research). Worked quickly with recruitment partners to ensure all respondents met the new specs required, and performed a quick re-screen of all when hosting the online groups.
It has been such a pleasure to work with you. Thank you for being so on top of everything and highly communicative. You’ve been a great research partner.
Research Lead, Outdoor Adventure Company
August, 2024
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Outdoor Adventure Company
Markets
US (National Mix, Virtual)
Methodology
Webcam IDIs via Discuss.io
Audience
Hiking Enthusiasts
How Fieldcats Helped
Managed the rescreening and scheduling of respondents across a wide mix of US markets from a pre-approved client list. Provided regular, comprehensive updates and first-rate communication to ensure that fieldwork was carried out smoothly and successfully.
This is great, thanks! The project went very well and smoothly so thanks to you and your wider team.
Senior Product Researcher, Website AI Company
October 2024
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Website AI Company
Markets
US (National Mix, Virtual)
Methodology
Webcam IDIs via Google Meet
Audience
Executive and Manager Level Decision Makers (Responsible for choosing and purchasing third-party customer service platforms and AI tools used by their online business to manage customer support queries)
How Fieldcats Helped
Managed the recruitment of 6 Decision Makers of B2B and B2C online businesses from a mix of cities across the US, representative of an array of industries (e.g., Online Private Education, FinTech, Jewelry, B2B SaaS). Provided regular, comprehensive updates and first-rate communication to ensure that fieldwork was carried out smoothly and successfully.
Really great working with you - it was seamless - and most importantly - fantastic recruits.
Founder, Research Agency
October 2024
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Research Agency
Markets
US (National Mix, Virtual)
Methodology
Webcam Focus Groups via Zoom
Audience
Current Super Fans and Lapsed Fans of a Famous Pop Singer
How Fieldcats Helped
Recruited 5 groups of young music fans from across the US who represented a wide array of musical tastes and varying degrees of fandom and engagement with particular artists. Developed a screener from scratch to ensure all targets were perfectly met. Ensured seamless and successful fieldwork through regular recruitment updates backed with well-organized profile grids.
"Thank you to everyone in and out of the field who was responsible for making this a success! It was a herculean team effort.
This is super inspiring. You can’t beat a talented creative team capturing real people in real homes.
This has been a harder process for you all as it’s our first. That said, this time next year it will be a doddle and you will uncover deeper insights as the trust in each other, our clients, in their homes will be off the charts. I’m super proud of you all. "
Senior Producer, Marketing, Finance and Lending Company
October 2024
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Finance and Lending Company
Markets
US (Chicago, San Antonio, Richmond)
Methodology
Segmentation Illumination of eight (8) segments. Recruiting one (1) respondent per segment per market (24 total). 3.5-hour in-home interviews with full media release (with intent to potentially air publicly) and film crew (pro videographer) on-site.
Audience
Recent mortgage customers
How Fieldcats Helped
Nicole worked with local partners in each market to recruit respondents fitting both the newly-developed segmentation typing tool as well as meeting the rigorous on-screen personas needed for this study and client. Nicole fearlessly, efficiently, and relentlessly managed both the recruitment and the logistical sides of this study, providing the client with daily recruitment updates, customized (and color-coded) maps showing respondent locations, detailed logistics documents, after-hours support, and consultations throughout. You made this look easy! Way to go, Nicole and team!
"I just have to say thank you again. I cannot express how much I appreciate your partnership on this project. Recruitment and conversations went so smoothly (for the most part, but what's qual research w/o a bump or two) and clients have been SO happy with the initial insights.
Really looking forward to working on our next project together."
Director of Engagement, Strategy & Design Agency
September 2024
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Strategy & Design Agency
Markets
US/UK/DE/FR/IT/JP
Methodology
Webcam Triads and IDIs via Zoom
Audience
Luxury Travelers
How Fieldcats Helped
Managed multiple partners in 6 different markets to successfully fulfill the recruitment of both prospective club members (from database) as well as current club members (from client referrals) of a 5-star luxury hotel chain. Expertly and meticulously handled all aspects of the project, from screener development to regular recruitment updates to hosting all interviews, including those with simultaneous translation.
"As always, Fieldcats has great respondents!"
Founder, Ethnographer
November 2024
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Ethnographer
Markets
US (National Mix, Virtual)
Methodology
18, 2.5-hour IDIs + 9, 60-minute follow-up IDIs (all via Zoom) with a 30-minute written pre-task
Audience
Retina Specialists
How Fieldcats Helped
Successfully managed the recruitment and fieldwork of a 2-phase study involving participants from a relatively niche audience in the medical field. Despite being faced with the challenge of securing doctors willing to participate in the longer-than-usual interviews (on top of being required to complete a pre-task), show rates were perfect, and the quality of the respondents truly delighted our client.
"Thank you so much for your leadership on this project. I didn’t even have to anything once we rolled into our weeks of fielding!
Everything went so well, and I know our team is beyond pleased."
Director, Qualitative Field Management
November 2024
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Qualitative Field Management
Markets
US (Phoenix, Minneapolis)
Methodology
Casting call approach, 12 candidates in each market were asked to submit a video pre-task assignment and scheduled for a follow up meet & greet via Zoom. Final selections were chosen for 6, 2-hour in-home interviews in each market with the client team the following week.
Audience
Smart home technology users, ages 65+
How Fieldcats Helped
Utilizing a detailed screener and typing tool (recruiting 3 target segments), Kristin's recommended casting call approach provided the client team a unique opportunity to “audition” respondents who were both fully qualified and enthusiastic about the topic. Kristin tackled challenges with recommendations that aligned with the study objectives, managed video submissions, hosted meet & greet sessions in Zoom (for tech assurances), and made herself available both during and after business hours for in-field support. Her dedication to the study's success and solid leadership strengthened the Fieldcats fandom for this client! Way to go, Kristin and team!
"I’m not sure how to express how grateful we are for that hard work with this recruit, so I’ll just say as much and convey this has been a repeated challenge in the space.
These are all very thoughtful recommendations and we’re glad to work with you. 😃 "
Sr. Specialist Marketing Research & Analytics, Pharmaceutical Company
December 2024
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Pharmaceutical Company
Markets
US (NY and Philadelphia for in-homes and national mix for virtual)
Methodology
Ethnographic research. Recruiting a mix of five (5) one-on-one and two (2) dyads for 3-hour in-home ethnographies as well as five (5) one-on-one and three (3) virtual dyads for 1-1.5-hour virtual ethnographies, all completing a 1.5-hour online pre-task.
Audience
PAH patients and caregivers
How Fieldcats Helped
Marissa worked with multiple specialty pharma partners to recruit rare disease patients and caregivers who met rigorous screening criteria and strict quotas. For the in-homes - she took great care in aligning with both the moderators and recruitment partners on finding ways to most efficiently field in-home interviews spanning across NY, NJ and PA (a larger geo radius was needed due to the rarity of the condition). She did this by creating a color-coded custom map and logistics document, identifying respondent locations, nearby hotels, and travel times for all ... TWICE! Marissa showed her mastery of pivoting as she was faced with rescheduling all in-homes after the moderator informed her that he caught laryngitis just a few days prior to the first interview. Despite these challenges, Marissa showed grace and tenacity throughout, leading to successful interviews and multiple accolades from all involved on the study. Way to go, Marissa and team!
"Just wanted to thank you and your team for the amazing work and support on this project. Really appreciate the quality of participants, as well as the flexibility and reactivity within the tight deadline."
Head of Strategy, Advertising Agency
December 2024
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Advertising Agency
Markets
US (Chicago, Houston, Miami)
Methodology
6, 2-hour In-Home Ethnographies (2 per market)
Audience
Beauty Product Enthusiasts
How Fieldcats Helped
Helped secure perfect recruitment and show rates for a quick-turn in-person project across 3 US markets. Managed all aspects of the study, from swift and precise screener development to daily recruitment updates to the successful management of fieldwork, ensuring that all interviews and logistical needs were carried out smoothly.
"Great job! So happy that this has been what feels like painless…Thank you."
Head of Strategy, Research Agency
January 2025
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Research Agency
Markets
US (National Mix, Virtual)
Methodology
60-minute Webcam IDIs via Zoom and Discuss.io
Audience
HCPs and Caregivers of Alzheimer's Patients
How Fieldcats Helped
Managed the recruitment from both database and client list of a wide variety of targets, including Pharmacists, Community PCPs/Geriatricians, LTC PCPs/Geriatricians/NPs/PAs, Community Neurologists/NPs/PAs, General/Geriatric Psychiatrists/NPs/PAs, LTC Nurses/Medical Assistants, and Caregivers, all with experience in treating Alzheimer's dementia. Conducted an internal audit of 3 client screeners (1 for HCPs, 1 for Pharmacists, 1 for Caregivers) to ensure all quotas were met. Provided daily comprehensive updates backed with clean, organized profile grids in addition to handling interview platform set-up needs and hosting duties, ensuring a smooth, successful experience overall.
"I cannot thank you enough for your hard work and dedication to this seemingly impossible recruit. I promise to sing your praises to my colleagues 😊"
Senior Specialist, Ethnography Project Director, Research Agency
January 2025
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Research Agency
Markets
US (National Mix, Virtual)
Methodology
75-minute Webcam IDIs with a 20-minute written pre-task
Audience
Caregivers of Children with Hypochondroplasia (HCH)
How Fieldcats Helped
Managed multiple partners in recruiting caregivers who have a child with HCH, a rare genetic disorder that affects about 1 in 15,000 to 40,000 newborns. Despite being faced with recruitment challenges given the rarity of the condition, we were successful in securing interviews that gave the client highly valuable insights.
Tech
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Socials
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Retail/CPG
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Food/Beverage
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Automotive
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Pharmaceutical
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Gaming
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Strategy & Consultation
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Insurance
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Entertainment
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Government and Education
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Financial & Fintech
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Travel & Hospitality
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Energy / Oil
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About the Fieldcats
Fieldcats, above all else, values grace and integrity. We put our egos aside and truly focus on delivering excellent, consistent work that allows our clients to shine.
The Fieldcats are known for their adaptability, professionalism, proactivity, excellent problem-solving, intelligence, and consistency. Most importantly, these traits can be found among each and every member of the Fieldcats team. ‘Teamwork makes the dream work’! We genuinely respect the strengths of each and every member of our team and work together to provide our clients with unparalleled service.
Learn more about the Fieldcats team“It’s amazing what you can accomplish if you do not care who gets the credit.”
– Harry S Truman
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Thinking Outside the Box? Let's Talk!
Have a different methodology or idea you'd like to discuss? We are highly adaptable and creative, and look forward to discussing how we can bring your vision to life!
Contact Us