The How

15-Market Global B2B

Mixing methodologies and finding the ‘impossible’

Client & Industry

Online Marketplace, Retail

Methodology

1-Hour Webcam IDIs via zoom and Discuss.io and 1-Hour Online Immersion via Recollective

How Fieldcats Helped

• After our client received feedback saying the target audience (high-level marketers and advertisers) was not possible to recruit, Fieldcats stepped in and successfully completed this study, with fully qualified and engaging respondents across 15 markets (US, China, Canada, UK, Germany, France, Italy, Spain, Australia, Japan, Mexico, Brazil, United Arab Emirates, Saudi Arabia, Netherlands).
• This study was split into two methodologies: 60-minute webcam IDIs for some markets and a 60-minute online immersion for other markets. While the IDIs were relatively straightforward, the online immersion were challenging for some of our B2B execs. Fieldcats worked closely alongside our local partners to bith ensure a positive user experience for respondents as well as to ensure a thorough deliverable for the client.

Non-Traditional Integration

Bridging the gap for unique exploratory sessions

Client Type & Industry

Consumer Insights Department, Worldwide Employment-Related Search Engine

Methodology

2, 2-hour workshops and 1, 60-minute in-depth interview per market across Germany (Dusseldorf) and The Netherlands (Amsterdam) among prospective employees (job hunters) and employers.

How Fieldcats Helped

• Recruited both consumer and B2B audiences.
• Arranged for off-site hosting of workshops (at client-specified hotel).
• Provided bilingual hosts for the workshops and arranged catering for the full-day events.
• Facilitated simultaneous translation across break-out sessions (4 break-out sessions per workshop // 4 translators per workshop).

Longitudinal B2B

Four month multi-phase global B2B research

Client Type

Design Research Firm

Industry

Global Logistics, Shipping

Methodology

• Phase 1: In-office interviews across China (Shanghai), United Arab Emirates (Dubai), Brazil (Sao Paulo), The Netherlands (Amsterdam) and UK (London) among small and medium businesses involved with international shipping.
• Phase 2: In-office and Central Location (facility) interviews across the same five markets using fresh sample.
• Phase 3: 7-day online platform among four select respondents from each market.

How Fieldcats Helped

• Briefed and managed project scope across all phases with both design research firm and end client, working to seamlessly integrate all parties
• Managed all partners and budget over entire four months of project including:
• Set up car/driver for clients and local team members for Phase One in-office interviews.
• Arranged phone and local briefings among moderators and translators.
• Managed translation of online platform and pre-task data.
• Managed overall budget closely to accommodate client-requested changes.
• Proactively handled recruitment challenges by doing real-time partner check-ins (across all applicable time zones) and adding additional recruiting partners when necessary to ensure top-notch results.

Artsy Experts

Artsy Experts

Client Type & Industry

Marketing Department, Global Personal Care / Cosmetics Company

Methodology

• Phase One: 7-day mobile ethnography, with respondents located across the US, among experts in the industry (makeup artists, fashion designers, etc.)
• Phase Two: full-day workshop at client’s offices in New York City.

How Fieldcats Helped

• Drafted a wide-net screener to help target a myriad of creative experts, across different creative fields, with the goal of finding trend-setting leaders in their respective spaces.
• Worked with the client to hand-select participants from Phase One to participate in a workshop in the client’s offices in New York.
• Arranged flights, hotels, travel logistics (cabs/Uber/parking) for each of the select respondents from Phase One.

Member List Calling

Large volume enrollment utilizing call center

Client Type & Industry

Design and Strategy Department, Large Health Insurance Provider

Methodology

Outbound calling to a client-supplied list of 3,000 members

How Fieldcats Helped

• Researched and employed partners able to meet the needs/demands of the study (outbound calling, 3-way calling, SFTP hosting, call recording, dedicated call-in number with voicemail, etc.)
• Fieldcats worked to meet time expectations to successfully call through the 3,000-member list and complete fieldwork within a 2-week window.

Global Gamers

Targeted Millennials for gaming focus groups

Client Type

Market Research Company

Industry

Gaming

Methodology

3, 2-hour focus groups across the US (Los Angeles and Chicago), UK (London), France (Paris) and Germany (Berlin) among 18-34-year-olds qualified per three gaming segments.

How Fieldcats Helped

• Researched and employed gaming-experienced partners to recruit internationally (briefing to ensure recruiting team members in each market had experience playing the specific gaming titles referenced in the screener).
• Recruited gaming enthusiasts across all international markets.
• Arrangement of phone and in-person briefings with local, gaming-experienced moderators.
• Hosted focus groups in upscale facilities across all markets and provided the client with a comprehensive field schedule outlining locations, directions and hotel recommendations for all markets.

In-Office Quickie

Short notice in-office IDIs with High end consumers

Client Type

Design Research Firm

Industry

Consumer Electronics

Methodology

10, 1-hour one-on-one interviews at client’s offices in New York City.

How Fieldcats Helped

• Fieldcats worked within the client’s tight turnaround (one week) to draft a screener and recruit ten high-income / luxury consumers.
• Facilitated tight-turnaround by funding recruitment and incentives (allowing client time to navigate their complicated internal billing process).

Global Pharma

Facility + tele-web with patients and HCPs

Client Type

Healthcare Research Firm

Industry

Pharmaceuticals

Methodology

12, 60-minute interviews per market across US (Chicago), France (Paris), Germany (Berlin), and South Korea (Seoul) among physicians and patients. Interview location split between one day CL (Central Location) and remaining via Tele-Web (InterVu) per market.

How Fieldcats Helped

• Fieldcats worked seamlessly with research firm’s branding, delivering branded research schedules, recruitment updates to the end client and calendar invites for tele-web IDIs.
• Completion of Adverse Event training, faxing of AE documents as required, staying current with local compliance requirements (e.g. GDPR, BHBIA, HIPAA, etc.).
• Set up FocusVision/InterVu for all markets.
• Proactively managed recruitment challenges by doing real-time partner check-ins (across all applicable time zones) and adding additional recruiting partners when necessary to ensure a full recruit.
• Managed translations and approvals across all markets.
• Arrangement of phone and in-person briefings among local moderators and project leads.
• Managed budget for all markets and provided an end-of-study budget reconciliation.

Turn and Burn

Emergency response partnering

Client Type

Mobile Research Platform

Industry

Retail Healthcare

Methodology

5-Day Mobile Ethnography across Russia (Moscow) among retail consumers of cold / flu remedies.

How Fieldcats Helped

• Fieldcats pulled in to assist in a last-minute request for an international addition to an existing study.
• Worked with local partner to recruit qualified English-speaking respondents. This aided the tight turnaround and avoided additional time needed for screener translations and back-end translation of respondent data.
• Monitored participation and worked with local partners to ensure final completion rates were met.

Shopping Trip with Kids

Multi-phase online, in-store / in-home ethnographies

Client Type

Independent Moderator

Industry

Retail / Department Store

Methodology

• Phase 1: 7-Day Online Immersion across Atlanta and Chicago among consumer decision makers of children’s clothing
• Phase 2: 6, 2-hour ethnographies (In-home shop-along) per market, select among Phase One respondents.

How Fieldcats Helped

• Fieldcats drafted a screener inclusive of:
• Specialized questions for screening the child including gaining approval to speak with minor, child-specialized verbiage to ensure child articulation and openness to speaking on the topic.
• Segmentation questions used to segment respondents into three main segments (current, lapsed and non-customers of the brand) as well as sub segments within each (lifestyle).
• Drafted login email for the online portion of the study introducing the moderators of the study, outlining the activity overview, who to contact for tech support, and who to contact for honorarium questions.
• Monitored participation of the online portion by doing daily updates and working with recruiters to ensure completion rates were met.
• Arranged scheduling of hand-selected respondents for Phase Two, including monitoring logistical concerns around driving distance between interviews.
• Drafted an ethnography overview for the in-person interviews outlining what to expect (e.g. video recording, number of clients, name and picture of lead moderator, removal of pets).
• Managed transcripts of all interviews to be delivered on rolling basis.

Boutique Feel Execs

C-Level respondents with upscale experience

Client Type

Independent Moderator

Industry

Hardware (Computer Peripherals)

Methodology

4, 2-hour groups per market across two domestic markets among C-Level executives in IT.

How Fieldcats Helped

• Fieldcats partnered with C-level specialist recruiters to successfully recruit C-Level ITDMs across limited verticals and employed within medium and enterprise-level companies.
• Hosted groups at upscale, loft-like facilities and monitored facility setup to ensure an upscale feeling throughout both the front and backrooms.