Tiffany Schwalm


Beginning her market research career in 2004, Tiffany has become a trusted partner for conducting global qualitative research studies. Tiffany's "can-do" mentality has earned her a reputation in the industry for being able to manage even the most complex projects with grace and precision.

With over a decade of experience she has developed the foresight to ward off problems before they even happen. Seasoned and fearless, Tiffany is always willing to work 110% to make sure her clients are happy!

Tiffany's experience in the industry spans both qualitative and quantitative research, with past employers including Doyle Research, Stratalys Research & Consulting, Hall & Partners, watchLAB and FUELglobal. Throughout her tenure in the industry, Tiffany has cultivated relationships with the best in the biz; whether it's choosing a good partner for B2B research in Bangalore or finding physicians in Philly, Tiffany knows who to use and why. Her areas of expertise include screener development, ethnographies, mixed methodology studies, multi-market and global research, and online research.

Tiffany holds a Bachelor's and a Master's degree in Music Performance from The New School, in New York City. She attributes her success as a project manager to the discipline and focus learned by her training as a classical musician. Countless hours in the practice room honing her violin skills taught Tiffany how to persevere and stay calm even in the most stressful situations. Tiffany has recently moved from Chicago to bright and sunny Austin, where she resides with her husband, son and two dogs. In addition to occasionally breaking out her violin and playing in local ensembles, Tiffany enjoys CrossFit, experimental baking, promoting and attending classical music performances, and spending time with her awesome family.


John Schwalm

Vice President of Operations

Starting in 2015 John made the leap from the small world of fine arts to the exciting labyrinth of market research. While the two worlds may seem very far apart, his skills as a classically trained musician have served him well.

Serving in a professional orchestra for over a decade honed his eye for detail as well as developed his intuition of when to step in, step up, or just listen. This ability to identify, adapt, and overcome challenges makes him the resident Glue Guy.

Never afraid to roll up his sleeves and take on the most difficult task, John takes great pride in keeping the operations of Fieldcats running as smooth as a well-oiled trombone slide. As an avid reader, adopter of the latest and greatest technology trends, and history/sociology buff, he is able to keep current on the pulse of current research practices. Ever changing passions keeps his perspective objective and mind fresh to help Fieldcats maintain its excellence and always on the prowl for new opportunities.

John holds a Bachelor’s of Music from The University of Texas and a Master’s of Music from The Julliard School. Upon graduating college John served as the Bass Trombonist for the Lyric Opera of Chicago for 13 years. After years in the snowy Windy City, he moved back to sunny taco filled Austin with his wife, son, and two dogs. He loves exploring new places to eat tacos and BBQ, taking in the natural beauty of Central Texas, catching a concert or two, fishing, exercising and building loudspeakers.


Roshni Patel

Project Director

Upon graduating University of Central Florida with a bachelor’s degree in Accounting, Roshni parlayed her accounting experience into the insurance industry building a solid book of business with a dedicated team.

Needing a change of pace and drawn to the industry Roshni pivoted into market research as a Project Manager at a full-service market research firm in Austin.

After reaching her potential as a Project Manager, she joined the Fieldcats team as a Project Director.

Roshni’s worldly outlook along with her multi-disciplinary background helps keep clients, vendors, and team members on track. With an enthusiasm that is infectious, her can-do attitude lets partners know they are in good hands. Roshni’s skills of juggling and multi-tasking along with determination to make sure each project is a success is what drives her to be the best.

Born in the UK, Roshni got bit with the travel bug at the early age of 6 months when she traveled to India with her parents. Through the years, she has traveled to Africa, most of the EU, Dubai, and is planning her next adventure. Besides being an avid traveler, she is a foodie, fashionista, and loves a good pub crawl! Roshni enjoys fine chocolates and finer wines and makes sure to sample plenty of each on her travels.


In the world of marketing, the best decisions are made based on the best research, particularly Qualitative Research. The investment of billions of dollars and years of planning depend upon predicting outcomes based on detailed and often complex user studies. Get it wrong and the livelihood of thousands could be at get it right.

Fieldcats is well respected for "getting it right". When time is critical, when projects are either global or in unfamiliar markets, or when additional resources are required for field management tasks...we can help.

We have earned the loyalty of our clients by providing a level of skill and service unmatched by our peers, adding tremendous value to each of the studies with which we are associated...with down to earth personalities and complete transparency.