Felisa Ruiz

Field Manager

A go-getter at heart, and no stranger to hard work, Felisa fully understands what it takes to succeed in market research. Originally from small-town Arkansas, Felisa graduated from the University of Central Arkansas, where she studied sociology. Upon graduation, she headed to Austin, Texas to pursue her master’s degree in public health, leading to her professional experience in project management and qualitative research.

Felisa brings forth her extensive knowledge of medical terminology and the public health field to adhere to pharmaceutical studies, as well as her experience with qualitative focus groups and data management to coordinate studies across all industries. Her background in sociology also comes into play as she continually seeks to understand social patterns and other key elements of human behavior, which are unquestionably fundamental to market research!

GURU SKILL: RESOURCE WIZ

From helping run her family’s restaurant to leading an NIH-funded research project, Felisa brings a diverse toolkit to her role as field manager. With a positive attitude, Felisa efficiently takes on challenges that come her way through adaptability and resourcefulness!