Kristin Burgess

Senior Field Director

Kristin is an energetic leader and has a proven track record layered with passion, inherent curiosity, and ability to manage both domestic and international projects consistently.

With 14+ years of practical experience as a market research field director, Kristin has successfully executed hundreds of projects involving CPG, insurance, entertainment, financial and technology-based companies just to name a few. Her client work has spanned a wide variety of methodologies including ethnographies, IHUTs, focus groups, 2Q (in person or online quant/qual work), and demand space exploration. Kristin’s sweet spot is consumer packaged goods and has been involved on projects that span a variety of methodologies for recruiting everyone from moms to baristas and bartenders to c-suite professionals. Some examples of Kristin’s work are projects for rebranding and positioning for juice, dairy innovation, and white space project on snacks and breakfast foods as well as exploratory work on theme and amusement parks on a global scale. She has mastered her skill set for full service offsite project management to tailor each project by utilizing unconventional workspaces for sessions among any sized group and methodology.

Kristin is a client favorite, consistently demonstrating enthusiasm to get to know her clients as human beings. Her general up-beat personality and collaborative spirit make her one of those people that clients appreciate and just like working with.

She has a Bachelors from the University of Kansas and a Masters degree from Baker University. Kristin’s favorite activities are social undistancing with family and friends, travel, experimenting with new recipes in the kitchen, enjoying good wine and most of all being a mom to the two most perfect pups: Benny and Lilly.

GURU SKILL: CREATIVE SPACE CURATOR

Besides being a client favorite, Kristin has mastered planning for the unexpected. With a flair for full-service offsite project management, she tailors each project to its specific needs and requirements. By utilizing a carefully crafted network of unique workspaces and sourcing local services, these are just a few of the elements that go into executing unconventional sessions among any sized groups and methodology. A natural event planner at heart, the goal is always to make everyone feel relaxed and at home for more robust results from all who participate.