Tiffany Schwalm

Founder and President

Beginning her market research career in 2004, Tiffany has become a trusted partner for conducting global qualitative research studies. Tiffany’s “can-do” mentality has earned her a reputation in the industry for being able to manage even the most complex projects with grace and precision.

With over a decade of experience she has developed the foresight to ward off problems before they even happen. Seasoned and fearless, Tiffany is always willing to work 110% to make sure her clients are happy!

Tiffany’s experience in the industry spans both qualitative and quantitative research, with past employers including Doyle Research, Stratalys Research & Consulting, Hall & Partners, watchLAB and FUELglobal. Throughout her tenure in the industry, Tiffany has cultivated relationships with the best in the biz; whether it’s choosing a good partner for B2B research in Bangalore or finding physicians in Philly, Tiffany knows who to use and why. Her areas of expertise include screener development, ethnographies, mixed methodology studies, multi-market and global research, and online research.

Tiffany holds a Bachelor’s and a Master’s degree in Music Performance from The New School, in New York City. She attributes her success as a project manager to the discipline and focus learned by her training as a classical musician. Countless hours in the practice room honing her violin skills taught Tiffany how to persevere and stay calm even in the most stressful situations. In addition to occasionally breaking out her violin and playing in local ensembles, Tiffany enjoys hot yoga, baking, gardening, whisky and wine, dining at amazing establishments, traveling (both to cities and geographically spectacular destinations), promoting and attending classical music performances, and spending time with her awesome family.

GURU SKILL: OUR CONCERTMASTER

Whether you have been working with Tiffany for 15 years or you’re a fresh FieldCat loyalist, you are likely to hear Tiffany make a musical analogy, comparing the precise logistical work done by FieldCats to that of a seasoned professional orchestra. The smart, savvy FieldCats team is the ultimate pit orchestra – we prepare methodically for each study and act as a reliable base for our clients, so that both our clients and the research can take center stage. Tiffany is driven by making the complex feel simple and excels at in-the-moment problem solving. The show must go on! Utilizing both her experience and love of efficiency, Tiffany recognizes the ‘big picture’ without overlooking the smallest of details.